How to read a website heatmap, and what to test next
A website heatmap shows where visitors click and where they stop scrolling. Here is how to read one, and 3 tests that show what to do with what you see.
Updated October 16, 2026 Read
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CRO articles backed by our published A/B tests
Micro interactions: which ones lift conversion?
Small details can move conversion a lot, in both directions. 3 A/B tests show which micro interactions helped and which ones visitors rejected.
Updated October 16, 2026 Read
Usability testing for ecommerce: how to find what to fix
Analytics shows where shoppers drop off. Usability testing shows why. Here is how to run it, and 3 tests that show what to do…
Updated October 16, 2026 Read
Ecommerce UX best practices: what our A/B tests show
6 ecommerce UX best practices, 3 of them proven in our A/B tests, from plain category names to a checkout that looks like the…
Updated October 16, 2026 Read
Small Business Saturday ideas for online stores: what to test before the rush
Small Business Saturday is Nov 28, 2026. These ideas for online stores focus on what shoppers ask most that weekend: when will I get…
Updated October 16, 2026 Read
Single column layout vs 2 columns on mobile: what our A/B tests show
Single column or 2 columns on mobile? 3 collection page tests gave 3 different answers, and each 1 shows what to check on your…
Updated October 16, 2026 Read
Website navigation best practices: what our A/B tests show
3 navigation tests: a full desktop menu that lifted conversion 43.3%, a menu shortcut that lifted it 14.1%, and a redesign visitors rejected.
Updated October 16, 2026 Read
How to increase ROAS by fixing the landing page
You can increase ROAS without touching your bids. 3 A/B tests show what happened when paid traffic landed on a page built for it.
Updated October 16, 2026 Read
Price anchoring: what our A/B tests show
Price anchoring works when the anchor is real. 3 of our A/B tests show how a struck-through price, price placement and price filters changed…
Updated October 16, 2026 Read
How to increase ecommerce conversion rate: 10 tips from our A/B tests
10 tips to increase ecommerce conversion rate, in the order I use them, with 3 A/B tests that show what moved the number.
Updated October 16, 2026 Read